Business Model Canvas

BMC

In simple terms, a business model generation describes the bases in which a company:

·      Creates

·      Provides

·      Capture Value

Through a canvas tool, you can generate a practical visualization of how your organization will integrate the nine main modules, as a Business Model Canvas known as “BMC”.

How to get started?

Begin by identifying the 9 modules in your canvas as describe below:

1.    Customer Segments:

Your company serves one or multiple market segments.

2.    Value Propositions:

The main objective is to solve and satisfy customer´s needs and problems through your value proposition.

3.    Channels:

Your value propositions target your customers through communication channels, distribution, and sales.

4.    Customer Relationships:

These are established and maintained independently through diverse market segments.

5.    Revenue Streams:

Incomes are generated once your customers acquire the value propositions offered.

6.    Key Resources:

Are the necessary assets to offer and provide the items described above.

7.    Key Activities:

The key activities required to achieve our value propositions.

8.    Key Partners:

External alliances.

9.    Cost Structure:

Different elements of your BMC such as: Fixed costs, variable costs, economies of scale, and/or scope.

So how does your BMC will look like after deeply identifying the 9 modules you have learnt?